5 Reasons Why Your Website MUST Offer a Responsive Design

Marketing has seen some wild changes in recent years. The uprising of the digital age has been further exacerbated by the revolution of mobile devices. The internet has quickly proven to be the perfect ground for penetrating niche audiences on a wide scale, and now, people are accessing the web in more ways than ever. Whereas we once only viewed the internet on our desktop PCs or laptops, the evolution of digital technology has brought gadgets ranging from smartphones to tablets. All of these things lead to a major marketing concept: your website must offer a responsive, mobile device-friendly design. Here are 5 reasons why:

More People Surf the Web on the Go

2014 marked the first year in which consumers were surfing the web on their mobile devices more than on their desktops. This year’s numbers show a significant increase in mobile surfers, meaning that websites need to be optimized for mobile devices more than ever. The website that isn’t responsive simply will not get the same amount of visibility as those that are.

Google Could Penalize You Otherwise

You’ve heard about all the changes Google and other search engines are making in their algorithms. Google has spearheaded major changes in the way SEO is done. In fact, SEO isn’t as much about keywords as you think. If your website isn’t optimized for mobile devices, Google might just penalize you. The reasoning? More and more people are using their mobile devices to surf the web, and if your website isn’t mobile-ready, then you could be providing a less than satisfactory user experience.

It’s Just Good Business

If you’ve never seen Give ‘Em the Pickle, I’ll give you a rundown. Your first obligation to your customers is to give them what they want. Once you give them what they want, they will reward you! Today’s consumers want to see your website from their tablets or smartphone. If you give in, they will be more likely to stay on your website and maybe even help with your ROI!

It’s Simple

Creating a responsive design isn’t all that difficult. Your web host might already offer the option. If you aren’t sure about the simplicity angle, then just know that having someone do it for you is affordable. It’s so affordable that you will make up for the money spent rather quickly with conversions from the responsive design!

Experts Recommend It

We aren’t saying that you should jump on every bandwagon that comes your way, but this one is a pretty big deal. Businesses around the world are seeing massive results. Those that choose responsive design are seeing more traffic. If you don’t believe us, check out this recent article from Entrepreneur.

As you might have gleaned from this blog post, having a responsive website is critical for your business. If you are looking for a simple, cost-effective, results-driven way to boost your analytics, then we recommend following suit and transforming yours into a responsive website!