Search Engine Marketing with Paid Search
Drive traffic to your website exactly when your audience is looking for what you offer with search engine marketing. Search Engine Marketing refers to paid search or pay-per-click (PPC) advertising. These types of ads show up on search engine results pages, usually on the top of and the side of search engine results pages.
How Does Search Engine Marketing Work?
You can bid on specific keywords and a set of criteria that will show your advertisement on specific search engine results pages. The best part is that you only pay when visitors click on the ad and are directed to your webpage.
Paid search ads are a fantastic strategy to employ if your website is brand new and if you are working on generating leads for your small business, association, or nonprofit organization.
What Information Do I Need to Get Started with Search Engine Marketing?
Google Ads and Bing Ads are the two networks we work with most often. The types of information we need to get started are the following:
- Keywords related to your website, product, membership, event, or service
- Geographic location where the ad should display
- Your advertisement (e.g., your call-to-action written as text)
- How much you’re willing to pay for each visitor who clicks on your ad
We’ve set up hundreds of paid search campaigns on behalf of our clients, so we can walk you through the process. We can also help you analyze results so you can refine your PPC ads to get the visibility and number of inquiries you need to move ahead.
Generate Leads and Traffic to Your Website
Are you ready to find your website at the top of search engine results and start generating leads now? Contact us online today to set up a complimentary consultation or via phone at (703) 370-7433.
We also offer search engine optimization (SEO) evaluations to help you make the most of organic search, too.