Case Study: Website Development for a Black Car Service

LuxuryRideDMV, located in the Washington, DC Metroplex and serving Northern Virginia (NoVA), Washington, DC, and Maryland, is a premier luxury black car transportation service operating 24/7 to make each client’s journey relaxing and carefree. Their licensed and insured chauffeurs handle traffic, parking and logistical details for those traveling for business, pleasure, or both.

The Challenge

While the owner had deep experience as a professional chauffeur, he had not ever had a professional website before to grow the business. He shared his goals to grow his business in the Washington, DC Metropolitan area with expansion plans to other locations on the East Coast. But it was hard to get started at first without a strong brand and a website from which to develop a following. The company also did not want the hassle of having to handle website hosting, domain registration, developing new content, and all the technical details that keep websites working well and sending a steady volume of leads.

How Intelligent Evolution Helped

LuxuryRideDMV hired Intelligent Evolution to create a new website from an existing template with responsive design built in along with original content, navigation and blog articles. Responsive design ensures the website can be viewed and used properly on any device, a smart phone or laptop.

After deciding on a set number of pages, content was developed and optimized for search. By employing local search engine optimization (SEO) techniques and testing keywords, the content was developed to rank more highly when individuals search for luxury transportation within the Virginia, Maryland, and Washington, DC area.

Also, their international clientele like to communicate via WhatsApp, so we were able to add links to make it possible to receive both phone and WhatsApp messages to book trips and fill their schedule. In addition, we created a form to make it easier for visitors to the website to request a quote for a luxury ride.

Blog articles were developed to drive leads for individuals needing a ride to and from DC area airports and for hiring a luxury car service for special events, including weddings, concerts, graduations, and other special occasions.

A new site map to make navigation easier was developed to highlight all the many reasons that individuals and executives might choose to hire a luxury black car service when in the Washington, DC area, including for a corporate event, airport transfer, wedding, or special event. The end result was the creation of a modern website to build LuxuryRideDMV’s brand for their unique, luxury transportation experience.

The Results

As a local small business, LuxuryRideDMV has largely used word of mouth and referrals to build their business. By building a strong online presence, the new website gives the LuxuryRideDMV ways to affordably grow the business and fill their drivers’ transportation schedules.

Now that LuxuryRideDMV has a strong digital presence, they can focus on what they do best: deliver the highest quality chauffeur service in the Washington, DC area. The website guides visitors to everything they need to know to book a trip, and shortly, we expect the site to rank locally so they will be able to gather more visitors who are searching for a personalized luxury transportation experience they can trust.

The new site is linked to Google Analytics, which gives LuxuryRideDMV even more opportunities to market their services in the future and as they consider plans to expand to other areas.

So, if you’re in the Washington DC area and need transportation services, call them (571) 478-1012 or Whatsapp (703) 459-3402 or make a reservation on the form on their home page.  Tell them you found them on the Intelligent Evolution website, and they may give you a discount.

Can We Help You With Your Website?

A strong digital presence is a must in this day and age. If you need a website to attract more leads and grow your business, contact Intelligent Evolution for a complimentary initial consultation. We want to hear about your business and your objectives, so we can help you design a website to move the needle and reach your goals. Learn more about our services for small businesses and find out what others have said about the positive difference we’ve been able to make for their business.