Why Is SEO Important for Your Website? 6 Reasons Why You Should Get on the Bandwagon

Not all trends are worth partaking, but search engine optimization (SEO) is one your small business or association should seriously consider. Search engine optimization isn’t really a trend…and it’s completely worth doing!

The market for SEO-related services globally is growing. Would it surprise you to learn that search engine optimization market was worth $46.7 billion in 2021 and is expected to hit $234.8 billion by 2030?

Anyone with a website, especially small businesses, associations, and nonprofits, can benefit from a smart SEO strategy so their website can be found when someone is looking for your organization and the services you offer. If you are at all interested in capturing leads or earning income via your online presence or having your website show up on page one of Search Engine Results Pages (SERP) on Google, Bing, Yahoo and others, it pays to learn more about SEO.

The following are six reasons why you should get on the SEO bandwagon!

1. SEO Works

Perhaps the leading reason why you should be implementing search engine optimization on your website is that it works. SEO is an effective tool for wooing search engines to list your website atop the search rankings for specific keywords. SEO, however, isn’t something that happens overnight. It takes time, energy, and patience.

When individuals talk about search engine optimization, they are often referring to organic strategies related to publishing good content on a website and blog. Content that is helpful and valuable to your audience works the best. We compiled some tips for those interested in writing their own SEO-optimized content.

When a website is brand-new, it may take some time for those search engine rankings to go up.  If you need leads quickly, you can use paid search techniques to get the traffic you need. Paid search or search engine marketing is a form of advertising that shows up on Search Engine Results Pages. It also is called pay-per-click advertising.

How Paid Search Works: You bid on keywords or phrases in a certain geographic location through Google or other search engines. Each time someone searches for those keywords AND they click on the advertisement, you agree to pay a certain amount. The good part about paid search is that it sends you targeted leads that are the most likely to be interested in your business.

2. SEO Is Cost-Effective

SEO works to your advantage in a number of ways because there are many ways to optimize your website and content for organic search. Organic SEO is cheap or free, and it helps if you know what you are doing.

Hiring a web developer who knows how to build in technical SEO details from the beginning is a smart move. I can’t tell you how many times we see websites missing important things like an SSL certificate, a sitemap, and meta descriptions. When your website is fast and easy for search engines to read, it will affect how your website ranks.

Installing a good SEO plugin to your WordPress site, like Yoast or AIOSEO,  can help you further optimize content for pages and blog articles. Hiring an SEO expert to work their SEO magic on your website is cost-friendly enough for tight budgets and will get results.

If creating a search-optimized content strategy is difficult, hiring a writer with experience creating SEO-optimized content to reach your business objectives can amplify your impact. Best of all any new content you create can be used for your newsletter, lead magnet, case studies, emails, postcards, direct mail, and social media.

3. SEO Will Stick Around

While search engine optimization has changed over the years, one thing is for certain: search engines will be around for a long time even as AI may change how it looks in the coming years. We predict there will always be SEO as long as businesses and associations need to be found online. As long as search engines are around, search engine optimization will have a place in the digital marketing world.

Good content your audience finds valuable is a critical ingredient to immunize your website against everything that is changing in the digital world. In short, SEO is a solid investment for the future of your business. If you can’t be found online, then the game is over.

4. Everyone Is Doing It

If everyone jumped off a bridge, would you do it? Well, no, you probably wouldn’t because it’s not a good idea. If everyone else was, let’s say, eating pie, would that change things?

SEO is a leading digital marketing strategy that is employed, at some level, by any business or association that wants to bring in more customers. We can almost guarantee that your competitors are exploring search engine optimization strategies, both paid and organic.

Even if you have the best pie in Alexandria, Virginia and have great word of mouth, SEO can only help your business keep up and expand. After the disruptions from the pandemic, many business owners and entrepreneurs learned very quickly how to adapt and diversify. If you haven’t explored SEO yet, now is the time.

5. SEO Is Critical to Your Success Online

When you don’t pay attention to SEO, it makes your website much harder to find on popular search engines like Google Chrome, Apple’s Safari, and Microsoft Bing.  Building in your location is especially important, especially if you are trying to reach

In fact, no SEO at all almost guarantees that your website won’t be visible to anyone online if they don’t know you already. How many people do you know that scroll past page one of Search Engine Results Pages?  The higher your page ranks on a search engine results page, the more website traffic you will get.

6. Your Competition Uses SEO

And if all else fails, this one might drive the point home. Your competition more than likely is using SEO to get ahead. Is their game ahead of yours? If so, then it’s time to implement organic SEO into your website’s content to ensure that you are on top of your game. Don’t forget the search engine marketing can also be a workable strategy too if you’re interested in advertising to drive leads.

We Can Help You Figure Out the Best SEO Strategy

Search engine optimization can be intimidating if you have never heard of it and you are new to the science of how it works. In the end, SEO done the right way is above board and gives your customers what they want — good content, organized well. There are no “black hat” strategies here because loading content with spammy keywords or relying on AI generators doesn’t really get the job done in the long run. What does get the job done is creating good content that is optimized to help you get found on the Internet. If you’re interested in learning more, contact Intelligent Evolution, Inc. and set up a complimentary meeting and tell us more about your business or association and what your goals are this year.

Implementing SEO into your website often involves content-rich pages, an active blog, and better-optimized content pages. Even if all of this sounds like a lot of work, know that there is help! Cost-effective SEO campaigns carried out by a professional can yield highly desired, longstanding results for your business.