Should I Have My Website Created Using a Content Management System?

How should you build your website – using HTML or a CMS (content management system). This debate has been going on for a while, and the truth is that the defining factor hinges on your specific needs. Both are viable styles of web design, but one makes publishing content regularly with a modern-looking design much easier. The other is more familiar to many people, making it a go-to. Should you have created your website using a CMS?

A CMS, or a content management system, makes adding, publishing, and editing content online simpler. A CMS will give you a platform for digital publishing without the need for HTML or other complicated coding and functionality. Personally, we think choosing a good CMS to use for your website design, like WordPress, is the way to go! Here’s the reasons why we recommend CMS-based websites to our small business, association and nonprofit clients.

A Good CMS Elevates Your Digital Presence

A website with a good CMS makes your life easy. So much easier, in fact. You can create, publish, and edit content from blog articles to white papers, case studies, eBooks, videos, podcasts, images, and more. No coding is necessary. Most of the most popular CMS programs are designed with a WYSIWYG interface, which stands for “what you see is what you get.”

CMS has become popular for its ease of use. So many entrepreneurs, consultants, and professionals are developing great content and need a great website to showcase what they are doing. A good CMS makes their job easier.

Valuable, helpful content is extremely important for your business. The fact is, good content must be published routinely for your website to rise in search engine rankings. A good CMS can help you publish content more easily.

Our CMS of choice is WordPress because it is so flexible and makes it easy to optimize content for search. According to W3Techs, WordPress is used by 43.1% of all websites globally with a market share of 62.9%. WordPress is an open-source CMS that is tried and true.

A Good CMS Is Economical

Picking a good CMS to power your website can be cost-effective. Most small businesses can’t handle coding on their own. Hiring a staff person to work on every little bit of coding is expensive and time-consuming.

On the other hand, a good CMS like WordPress has multiple plug-ins that add functionality that many websites need. This means you don’t have to re-invent the wheel again and you don’t need someone to hand code functionality that is already available. Once more, paid plug-ins keep on growing based on demand, so they just keep getting better and better.

Popular plug-ins include those for forms, security, backups, SEO, online scheduling, and more. You name it – there is probably an app or plug-in to accomplish what you need. Best of all, no one on your staff had to learn a computer coding language to deploy it in minutes.

Instead of coding by hand, we advise our clients to stick with a CMS. It’s cheap and hassle-free. If you want a robust, efficient yet affordable way to publish your content, then CMS is the way to go.

Get Discovered by Paying Attention to SEO

Another huge benefit to choosing a good CMS is that it makes optimizing your content for search engines easier.  Having great content to share your goods, services and mission does no one any good if your content is buried in search engine results pages.  Ranking organically on search engines takes time and sustained effort and a little know-how. It’s not hard for entrepreneurs and professionals to use SEO techniques to develop content.

A good CMS like WordPress and the inclusion of an SEO plug-in can make publishing content easier, so you can get back to what you love doing the most. A CMS will make it possible for you to effectively optimize your website with specific keywords and phrases without spending a huge amount of time or money.  If you want a powerful way to implement SEO without spending a lot of time on the task, then a website running a CMS is for you.

Get Advice About Choosing a CMS for Your Website

If you ever had a doubt about which way to go, we strongly suggest that you implement a CMS on your website! While some professionals can choose a CMS website and develop their website on their own, others might benefit from a partner who can guide them through the process.

Our team at Intelligent Evolution, Inc., has built thousands of WordPress websites for entrepreneurs, small businesses, associations, and nonprofits. Digital marketing is strongly focused on good content that is authentic, valuable, and published regularly. This is why we advise our clients to consider publishing content on a regular basis. Publishing great content increases the likelihood that your content ranks highly on search engines and is found by the audience you want to connect with most. Contact our Alexandria, Virginia team at (703) 370-7433 for a complimentary consultation to discuss your web development project today.